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ALS Alert Newsletter

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Mar 20

Packard Center unveils new logo

New Packard Center logo honors the past while looking toward the future.

Recently, the Packard Center unveiled its new logo at their 19th Annual ALS Research Symposium held in early March.  The new brand, which combines the original Packard tree with the Johns Hopkins School of Medicine triad, offers a strong, modern symbol for the Center. The Packard triad honors its core principals: collaboration, innovation and hope.

“The Packard Center was founded on the principle that great collaboration leads to innovation - innovation that gives hope to ALS patients and their families,” notes Emily Baxi, Packard Center Executive Director. “The new logo combines these three key principles, while honoring the first twenty years of Packard’s rich history.”

The new logo was unveiled as the Center gears up for its 20th anniversary next fall. "This anniversary ushers in a new chapter in our commitment to end ALS and we are excited to share our first step in that process—a new logo--with the Packard community, “ Baxi said.